Digital Marketer Perth
Local SEO | SEO Perth | Google Ads Management | Google AdWords Perth | Marketing Consultant
Digital Marketing Consultant Perth
Click Analysis - Sue McCarthy
Finding the right Digital Marketing Consultant can be challenging.
Digital Marketing Agencies and Freelancers are popping up everywhere, but how do you know who is right for you?
With over 16 years in Digital Marketing, I am extremely thankful that I can be upfront with my clients as to whether we are an ideal fit.
The long-term relationships I build with my clients means I have very low client turnover. In my capacity as an independent digital marketer, I’d rather overserve my existing clients than constantly add new ones.
My Background: Degree in Business Management | Honours Degree Bachelor of Business | Masters in Public Relations with New Media.
Previous Co-Founder of a Digital Marketing Agency in Sydney (Working with large franchise businesses across Australia), Previous innovative food ordering app co-founder.
- 5+ years in-house digital marketing
- 8+ years as COO & Head of Digital in a digital agency environment
- 12+ years as an independent Digital Marketing Consultant trading under Click Analysis.
- Certifications from Google + various others, plus ongoing learning, which is essential in this digital age.
Digital Marketing Services
Google Ads
Google Ads (Google AdWords) is a type of Google Advertising (Pay Per Click – PPC) that allows you to show your website on Google by paying for clicks on your ad. Google’s network also includes display ads, remarketing, Google Shopping, partner websites, and more.
Pay-per-click model advertising.
Seo
SEO (Search Engine Optimisation) boosts website visibility by optimising your website to adhere to Google’s search guidelines (SEO is also important for Bing and other search engines) SEO tasks can include on-page optimisation, off-page optimisation, technical SEO and more.
Web Design
A great looking website is just the beginning. But a very important beginning! We all know how crucial it is to have a website really showcases your business. However with online security increasingly complex Website Design needs to follow through to secure/stable Website Development.
Marketing Consultancy
From Traditional Marketing, Digital Marketing, Brand, Business Development and Business processes, I have dabbled in it all over the years! This industry has allowed me to work with so many businesses and I have learnt a lot along the way! I love to teach and share my insights.
Why Work with Click Analysis
How are you different to other Digital Marketing Company's?
Click Analysis is owned and run by Sue McCarthy. Having worked and owned Digital Marketing Agency businesses in the past, I got tired and, to be honest, disappointed with the industry overall! Working in large agency environments often means working with more clients than you should, therefore losing that personal touch or feeling you are not across your clients’ products or services as much as you would like to be. I believe when you are marketing a product or service, you should know that offering in-depth. In short, I now love what I do, a smaller boutique service offering where I am deeply connected with my clients and their business operations.
Do you have set contract periods?
No. None of my clients are locked into contracts.
Do you offer a Free Trial?
Unfortunately, no, I do not offer a free trial. However, I am happy to jump on a call or meet for a coffee to discuss your requirements in detail and see if we are a good fit. Given that there are no lock-in contracts, you are free to try my service and pause or stop your digital marketing activities with me at any time.
Do you work with all industries/businesses?
No, I do not. I have also been extremely grateful that I am not in a position where I need to ‘Hustle’ for clients. I do not work with my client’s competitors (some digital marketing providers offer services for set industries, I do not do this; after all, only 1 website can be No.1 for a specific search term)
I have also been known to turn down clients where the industry does not align with me ethically or where I feel I am not a good fit to market that type of product or service.
Digital Marketing FAQs
How do I know what Digital Marketing Channels are right for my business?
For some industries, it will be very clear what digital platforms are likely to work well for you.
However, competitor analysis and testing are key. Depending on your target audience, some digital marketing channels will stand out more. I am happy to discuss your specific marketing objectives with you at no cost. There is absolutely no obligation to work with me; however, I do set aside time each month to help small business owners who may need assistance in this area – Free of charge.
Can I do my own Digital Marketing for my business?
Yes, you certainly can! Your marketing budget, what platforms you want to target and your level of knowledge will be deciding factors here. There are always tasks and activities you can carry out to improve your digital presence. I have clients for whom I do some aspects of their digital marketing, e.g. Google Ads & SEO, and in our team effort to improve their business, I guide in-house staff or business owners on what they can do on Social Media, for example, to help achieve our overall goals.
What is SEO?
Search engine optimisation (SEO) is the process of optimising your website to improve your ranking on search engines. (SEO involves on-page optimisation, off-page, technical and more)
The higher your rankings, the more visibility your website will have. This will also increase the probability of more traffic to your website.
What are Google Ads and how does it work?
Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they’re searching for products and services like yours.
Digital Marketing Tools & Platforms
I Work With (A Lot!)
