What are Google Ads?
Google Ads (previously known as Google AdWords) is an online advertising platform that lets you advertise your products or services across Google’s online properties.
This includes Google itself, Google Search Partner websites (e.g., Gumtree, News Websites, Amazon, etc.), Google Shopping, YouTube, and more.
Google Ads is primarily a pay-per-click (PPC) advertising platform, where advertisers pay a fee each time one of their ads is clicked. This is a way of buying visits to your site, rather than attempting to “earn” those visits organically (SEO).
Advertisers choose keywords relevant to their product or service and bid on these keywords. Your ad’s chance of appearing depends on the keywords’ match with search queries, the bid amount, and other factors like ad quality.
You can set a daily budget for how much you are willing to spend each day, giving you control over your advertising costs.
Google Ads provides detailed reports and analytics that help you understand how your ads are performing. This includes data on your ads’ impressions, clicks, conversion rate, and more.
Google has, in fact, expanded its advertising platform with multiple Google Ads Campaign types, including:
- Google Search Ads: Text ads on the SERP (Search Engine Results Page).
- Google Display Ads: Media-rich ads on websites.
- Video Ads: Video ads on YouTube.
- Google Shopping: Product ads on Google.
- App: Mobile app-specific ads on many channels.
- Google Local Ads: Search ads that drive traffic to a physical location.
Local Screenshot from SERP for example purposes only
Local Screenshot from SERP for example purposes only
Should you run Google Ads?
Google Ads gives you the ability to target people already searching for your business!
Do you need a Google Ads Manager?
Google updates its Google Ads Platform regularly. This includes changes to the types of campaigns you can run, how keywords are prompted by searches and much more. It can be a full-time job keeping up with the latest trends!
Unclear on what Google Ads has to offer your business?
No problem, you can call Sue for a free no obligation chat, and we can go over everything together.
Google Ads Campaign types
Google Search Ads
Search campaigns are text ads displayed in search results (SERP – Search Engine Results Pages), allowing you to reach individuals actively searching on Google for the products and services you provide.
Google Display Ads
Display campaigns enable you to connect with a relevant audience through visually appealing ads as they navigate millions of websites, apps, and Google-owned platforms like YouTube, helping you achieve your marketing goals.
Video Ads
Video campaigns allow you to display video advertisements on YouTube and various other websites. Some video campaigns can enhance overall brand awareness, while others are aimed at driving conversions.
Google Shopping
Display your products in Google search results and across Google’s network. These ads include product information such as images, prices, and other relevant details. Google Shopping ads provide a more visual shopping experience.
App Ads
Google Local Ads
Performance Max Ads
Remarketing Ads
Sue McCarthy - Google Ads Manager Perth
Finding the right Google Ads Manager can be challenging.
Digital Marketing Agencies and Freelancers are popping up everywhere, but how do you know who is right for you?
With over 16 years in Digital Marketing, I am extremely thankful that I can be upfront with my clients as to whether we are an good fit.
The long-term relationships I build with my clients means I have very low client turnover. In my capacity as an independent digital marketer, I’d rather over serve my existing clients than constantly add new ones.
When I first started out in Digital Marketing, Google Ads (previously AdWords) was one of my first passions. As digital platforms do, a lot has changed on the Ads front since then! Google now offer even more advertising variations and campaign types.
Experienced Google Ads Manager Perth.
My Background:
Degree in Business Management | Honours Degree Bachelor of Business | Masters in Public Relations with New Media.
Previous Co-Founder of a Digital Marketing Agency in Sydney (Working with large franchise businesses across Australia), Previous innovative food ordering app co-founder.
- 5+ years in-house digital marketing
- 8+ years as COO & Head of Digital in a digital agency environment
- 12+ years as an independent Digital Marketing Consultant trading under Click Analysis.
- Certifications from Google + various others, plus ongoing learning, which is essential in this digital age.
Google Ads FAQs
How much will Google Ads cost me each month?
You get to set the budget, but I can help advise you on what is a good starting point.
How much do I pay for each click on my Google Ads?
This varies depending on demand, think of it as an auction.
Is the person optimising my Google Ads really based in Perth?
Yes, it is me!
My Google Ads are showing for irrelevant Keywords, can you fix this?
Yes, this is quite a common issue that I come across. I can certainly help with this or teach you how to fix/monitor this in your account.
What is the industry standard cost for Google Ads Management?
Do Google Ads work for small businesses with low budgets?
If I can only choose one, should I advertise on Google Ads or Facebook?
Can you guarantee results from Google Ads?
Google Ads Tips
Tips on how to write great Google Ads:
Tips on ensuring you are targeting the right people for your product or service:
Tips for checking what changes have been implemented on your Google Ads account:
Tips for when your Google Ads Cost per click is too high:
Google Ads Manager Perth
Contact Sue
To discuss your Google Ads goals and see if she is the right Ads Manager for your business.
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